Quibb is a way to share what you’re reading at work. It’s not the biggest site on the web, by design, and what makes it remarkable is the quality of its community. Quibb is the only place on the web where our content regularly gets in front of people like Hiten Shah:
— Hiten Shah (@hnshah) July 17, 2014
that blows the article up.
If you actively write for content marketing, you should be sharing your content and contributing to the community on Quibb.
How Quibb Works
You share articles on the site or via other clients like their iPhone app. I personally like their Share-to-Quibb Chrome extension which makes it super simple to share while you’re viewing the content. Quibb is unique in that it’ll show you not only who has liked what you shared, but also everyone who has clicked through to take a look.
Read what other people are sharing by going to the site or whipping out the iPhone app. Part of the heart and soul of Quibb is its daily email with links to great content, which can get as high as a whopping 70% open rate. The daily email rounds up articles that have been shared, liked, or visited by the people you’re following, ranked in order of popularity.
How Articles Blow Up on Quibb
Every article I’ve had that has blown up on Quibb has had the same thing happen.
For example, we wrote an article about our startup expenses that became one of the most popular articles on Quibb.
What started the cascade of views and likes was a single like from Andrew Chen, one of the advisors at Quibb.
That’s to say that Quibb is influencer-driven, much like Twitter, not democratically-driven, like Reddit. Andrew has 4023 followers on Quibb. Since content spreads via your network of connections, an influencer’s action will have a tremendous impact on content distribution.
Compare that to the democratically-driven upvotes on Reddit, where each individual vote holds the same sway. Andrew’s upvote has the same impact on distribution as Joe Smoe’s.
The upshot is that, on Quibb, you’ll need to make content that appeals to the supernodes if you’re to tap into the power of the network.
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Quibb is not first and foremost a distribution method. In fact, it only accounts for 2% of our referral traffic but that doesn’t diminish its importance. Its superpower is that brings together a curated network of (mostly startup and tech) people to build and participate in a community.
Like Product Hunt, it ends up having an outsized influence exactly because of the strength of its community. Whether you’re thinking about building an additional distribution network for your content or finding a quality resource for interesting food for thought, you’d be remiss to overlook Quibb.