The Definitive Guide to Content Marketing

In the early days of iDoneThis, we had never heard of content marketing. We had no cash, no knowledge on how to acquire customers, and no idea how to run a business, and we figured that we would write a few blog posts about what we were trying to accomplish with iDoneThis.

That tiny idea is how our journey into content marketing began, and it’s how we grew iDoneThis from nothing to becoming a million-dollar business — entirely through content marketing.

This guide includes absolutely everything we’ve learned about content marketing. We’d love to hear what you think on Twitter at @idonethis.

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We relaunched the iDoneThis Blog on July 9th, and one of the major initiatives has been to blog on a daily basis on weekdays. Since July 9th, we’ve published 26 blog posts on productivity, management, and the future of work.

When you put the articles into 1,000-pageview buckets as above, what you see is that the vast majority of articles has gotten sub-1,000 pageviews.  38% of articles are sub-1,000, 19% are between 1,000 and 2,000, 19% are between 2,000 and 3,000, 7% are between 3,000 and 4,000, 4% are between 4,000 and 5,000, and 7% exceed 5,000.

However, just 2 articles (7%), account for a whopping 53% of all pageviews, and the top 20% of articles account for nearly 70% of all pageviews. What you get looks a whole like a power law distribution.

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